Singapore is known for its materialistic culture. People in this nation push themselves in pursuit of the 5C’s – cash, car, condo, credit card and country club. There is constant pressure to excel even at a very young age and this places a lot of stress on the society. Despite this stress, Singapore emerged as the ‘Happiest country in Asia’ in a study reported by ABC News. 95% of Singapore residents appreciate the clean, safe and efficient society. The study also showed that in Singapore, family is the most important unit and despite materialistic goals, the family and community always takes precedence. This is turn helps build a content and happy society.
The 2010 Quality of Living Survey by Mercer Human Resource Consulting revealed that Singapore ranked #1 in Asia for offering the best quality of life.